A guide to simple advertising

Why do you spend money on advertising? Advertising is used to attract customers to your business. You want to create a name for yourself by making a statement with your products and services and without advertising, there will be no way to let your target audience know what you have. If you are tired of the same old advertising campaigns, here is a guide that can help:

Research

One of the best things you can do for yourself is to research your market. Find out what your competitors are doing. Listen to your customers needs. Get out there and soak up all the information you can so you can take it back to your office and look for a way to bring it altogether in an effective advertising campaign. Getting to know your target audience is one of the most important things you can do. In order to get to know them, you need to go out where they are. Send out customer satisfaction surveys to encourage them to provide you with feedback. It's a great way to get to know what your customers buying patterns are, their income limitations, along with their motivations for shopping. 

Establish a clear pattern

After you spend time among your customers, you will have a better idea as to what they really want. This can help you create a clear pattern for your advertising campaign. You will be able to include some of their desires in your campaign and generate an immediate response to your ads. Be clear in your advertising so your customers know what you want them to do. Do you want them to call you, go online, or come into your store? Using smart action words will inspire your customers to do what you want them to do without any confusion. 

What do you like?

As you start an advertising campaign, sit back and look at some of the ads already out there. What attracts you to some and not to others? You need to put yourself in your customer's shoes and find a way to connect with them through advertising. As you create a good ad, ask yourself why it would inspire your target audience to act. Does it instantly grab their attention? Are you generating interest? Did you leave them with a desire for your products? Did you use action words that will inspire them to do something now?

Keep it simple

When it comes to advertising, less is more. Keep your ads simple and use basic words. You don't want to overwhelm your audience with text; this will become too complicated and confusing to your audience. The average person will spent less than 1 second on an ad so use words that immediately grab their attention and suck them into the ad. Provide your web site or phone number so they know where to go if they do want more information. 

Make the sale

You may have gone to all the hard work to attract customers, but what are you doing to sell them? Part of a good advertising campaign comes down to your ability to make the sell within a matter of seconds. The individuals that are responding to your ad are already sold on your company; you just need to lay a few tools out there that will convince them to spend their money with your company. Have a few basic things memorized that you can quickly bring up during a conversation with the customer and try to be relaxed with them. Don't be too pushy when you are making the sale and if they seem on the fence, do a quick follow-up while your company is still fresh on their mind.